VietinBank launches new brand for priority customers

22/10/2022 03:53
On the evening of October 22, 2022, at the National Convention Center in Hanoi, VietinBank hosted the launch of a new brand exclusively for VietinBank Premium Priority Customers (KHƯT): "Journey of Excellence". It was a special event to honor VietinBank's most valued customers and to convey VietinBank's aspirations for a lasting partnership and connection.

The program combines AR technology, 3D Mapping projection, Hologram, interaction, and music, creating engagement-boosting touchpoints between VietinBank and its customers. "The Journey to Shine" is built in the Broadway (musical) style, combining contemporary dance, circus, and music, highlighting the performance of lights and emotions.

Sharing at the program, Mr. Tran Minh Binh - Chairman of VietinBank's Board of Directors expressed his sincere gratitude to over 3,000 "stars" - VietinBank's VIP customers for taking the time to attend the event. Serving "stars" is VietinBank's honor and pride. In particular, "The Journey to Shine" is an important event to launch the VietinBank Premium brand dedicated to VIP customers. Through this event, VietinBank wants to demonstrate its commitment to continuous innovation and creativity, aiming to bring superior products, utilities, features, unique characteristics and class to its distinguished guests.

Mr. Tran Minh Binh - Chairman of VietinBank's Board of Directors shared at the event

With meticulous preparation, a perfect sound and lighting system, and the participation of famous singers such as Thu Phuong, Uyen Linh, Quang Dung, Noo Phuoc Thinh, Dong Hung... "The Journey to Shine" brought to the distinguished guests profound emotions, immersed in musical melodies that reached the audience's hearts completely.

The launch of the new VietinBank Premium brand

"The Journey to Shine" consists of 3 stories expressing each person's desire to achieve success. More significant than ever is that VietinBank is always present throughout the journey.

Artist Uyen Linh opens the program with an impressive performance

The first story is named "Shining Essence" - Dream: Originating from VietinBank's message: A Solid fulcrum for progress - this is the story about the journey to seek young talents, helping them to shine. People with passion and enthusiasm. They have a burning desire, dreaming of being led to reach the peak.

Artist Dong Hung brings a vibrant performance of "The Greatest Show"

Following the program is the story of "Solid Essence for Progress" - Conquering challenges: Overcoming the initial difficulties, with VietinBank's companionship and support, those talented essences increasingly shone, becoming the stars in the sky.

The song "I am a star" with a youthful melody performed by singer Noo Phuoc Thinh and dancers tells the story of overcoming difficulties and rising to success.

Artist Noo Phuoc Thinh shines with "I am a star"

"Essence Convergence" - Success is endless: Together, stumbling and difficulties are just experiences to continue success. The path each person takes is different, but only by making progress can one enter the elite. And on each step towards the essence, there is always the companionship and connection of VietinBank.

The songs performed by Thu Phuong and Quang Dung brought about the spirit of connection, convergence, harmony, and promoted the self-confidence of people who have gained a foothold in society.

Artists Thu Phuong and Quang Dung perform profound and emotional music

Closing the program, the melody From now on is heard. From this moment, from this minute, remember: Success is just the beginning of greater strides in the future. The breakthrough will create new successes. We do not forget the journey in the past and we must never rest on our laurels, because we know that success means not stopping. Move forward, always eager to renew yourself to conquer the peaks. Through the program, VietinBank wants to show its commitment to always accompany and be a solid support for the shining essence.

PV
You might be interested