VietinBank honored at Vietnam Creative Advertising 2023 award
VietinBank honored at Vietnam Creative Advertising 2023 award
The event was held by the Ministry of Culture, Sports and Tourism in coordination with the Vietnam Advertising Association and Vietnam Media Advertising Joint Stock Company.
At the Vạn Xuân Awards 2023, the Board of Organization honored and awarded the categories of Brand, Advertisement Ambassador, Media and Creative
The Grand Prix was awarded to VietinBank by the Board of Organization
VietinBank was excellently honored with the Grand Prix with the media campaign of “Profitable” Life Strategy. Den Vau artist and artists accompanied with VietinBank in this Campaign were also awarded with the Year's Advertisement Ambassador for the most favorite, inspiring and impressive item.
Mr. Le Viet Duc - Director of Retail Banking Division, representative for VietinBank received the Prix at the event
The “Profitable” Life Strategy with the companion of artist, Den Vau rapper, was the VietinBank’s key communication activity to be launched in 2023 in the series of programs to celebrate 35 years of establishment. The strategy was characterized by a series of meaningful activities for community and introducing new products with attractive and booming preference programs for a series of customers. This was also a chance to affirm VietinBank image and position in the Banking Industry; VietinBank brand was also refreshed with a more dynamic image and far reaching to the new lead groups.
The artist Den Vau received the Year's Aspirating Advertisement Ambassador Awards for the “Profitable” Life Strategy with VietinBank.
Via the campaign, VietinBank desired to offer the active images, bringing the active living values and earning the practical “profit” in terms of both physical and spiritual aspects to the customers as well as the community.
Although it was initiated on March 22, 2023 and only launched within 1 week of March, the “Profitable” Life Strategy was ranked on TOP 5 Outstanding Communication Campaigns in March 2023. The campaign brought 14,359 turns of discussion:s, 51,373 interactions and 100% active emotion indicators right at the first week (reported by Kompa). The brand point was continuously upscaled in subsequent months, contributing VietinBank to be named on the Top 5 of the month’s best band score of Banking Industry (reported by YouNet Media). Hashtag #Songmotdoicolai appeared in over 5,000 articles on Facebook and over 11,600,000 visits on TikTok.
The event was held by the Ministry of Culture, Sports and Tourism in coordination with the Vietnam Advertising Association and Vietnam Media Advertising Joint Stock Company.
At the Vạn Xuân Awards 2023, the Board of Organization honored and awarded the categories of Brand, Advertisement Ambassador, Media and Creative
The Grand Prix was awarded to VietinBank by the Board of Organization
VietinBank was excellently honored with the Grand Prix with the media campaign of “Profitable” Life Strategy. Den Vau artist and artists accompanied with VietinBank in this Campaign were also awarded with the Year's Advertisement Ambassador for the most favorite, inspiring and impressive item.
Mr. Le Viet Duc - Director of Retail Banking Division, representative for VietinBank received the Prix at the event
The “Profitable” Life Strategy with the companion of artist, Den Vau rapper, was the VietinBank’s key communication activity to be launched in 2023 in the series of programs to celebrate 35 years of establishment. The strategy was characterized by a series of meaningful activities for community and introducing new products with attractive and booming preference programs for a series of customers. This was also a chance to affirm VietinBank image and position in the Banking Industry; VietinBank brand was also refreshed with a more dynamic image and far reaching to the new lead groups.
The artist Den Vau received the Year's Aspirating Advertisement Ambassador Awards for the “Profitable” Life Strategy with VietinBank.
Via the campaign, VietinBank desired to offer the active images, bringing the active living values and earning the practical “profit” in terms of both physical and spiritual aspects to the customers as well as the community.
Although it was initiated on March 22, 2023 and only launched within 1 week of March, the “Profitable” Life Strategy was ranked on TOP 5 Outstanding Communication Campaigns in March 2023. The campaign brought 14,359 turns of discussion:s, 51,373 interactions and 100% active emotion indicators right at the first week (reported by Kompa). The brand point was continuously upscaled in subsequent months, contributing VietinBank to be named on the Top 5 of the month’s best band score of Banking Industry (reported by YouNet Media). Hashtag #Songmotdoicolai appeared in over 5,000 articles on Facebook and over 11,600,000 visits on TikTok.